Open Messenger

What Is Facebook Messenger?

Facebook Messenger (commonly known as Messenger) is a free instant messaging app launched in 2011, replacing Facebook Chat. You can use it at a dedicated website or by accessing the mobile app on iOS and Android.

At its core, Facebook Messenger is a texting app used for one-on-one and group messaging or voice/video calling as well as sharing photos, videos, audio recordings, built-in emojis, stickers, GIFs, and more.

Facebook Messenger Features

In addition to the main messaging functionality, Messenger allows you to do a bunch of other things designed to make your life easier and more convenient.

For instance, many of the service’s features are aimed at travelers to help them during their journeys. Some big travel companies use Facebook Messenger to communicate with their customers and provide an enjoyable and satisfying experience. They can send you booking confirmations, flight updates, and even boarding passes directly to Messenger, and you can chat with customer support officers in Messenger, too. Another handy feature of Facebook Messenger is expenses splitting, which lets you easily split costs between everyone in a group you are traveling or just hanging out with. To do that, you and your companions simply need to add your Visa or Mastercard debit cards to Facebook’s secure payment system.

Facebook Messenger also features chatbots – automated messaging tools integrated into the Messenger app. They use AI to converse with people, understand questions, provide answers, and perform various tasks. For example, back in 2017, TD Ameritrade, an online broker for long-term investing and online stock trading, announced a partnership with the social media giant and launched a bot that allowed its customers to trade via a secure chat. They could trade equities and exchange-traded funds using Facebook Messenger, access quarterly performance video statements, make secure deposits, and receive weekly alerts that summarized market moves.

There are many other companies that integrate this exciting technology into their marketing strategy, including The Wall Street Journal, Spotify, eBay, Lyft, Uber, and more.

This way, using Facebook Messenger can be helpful both for you as an individual to keep in touch with the people you care about and for businesses to ensure quality customer service and build trust in your brand.